At first, PM believes that users can directly purchase this service like users who subscribe to our service on our website. But I don’t think so. To figure it out, here is my approach.
First, conduct expert review with MKT
As the user type is relatively vague, it’s hard for me to directly access users. I decided to conduct expert review with marketing department. My goal is to understand :
1. users' needs
2. the current inquiry process
Then, gather and organize insights
Here are the insights I found from expert review :
1. Based on different purchasing requirements, we must divide customers into 2 types(to B : need a formal contracts/to C : can directly purchase with credit cards)
2. The advantage of Giloo is that we have a large number of unique topic videos that other platforms do not have. The combination of these in-depth movies can meet the diverse users’ needs
Last, take actions
I set up a meeting to revise the initial assumption. I prepared 6-pagers, which includes scope, flow, assumptions, goal..etc to clearly explain to the team(PM/Dev/MKT)
